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Outsmart the MBA Clones is a business book. It aims to educate managers and business owners how to achieve successful differentiation without being imitated by competitors. The author, Dan Herman, calls such a situation an ''Unfair Competitive Advantage''. Dr. Herman, a competitive strategy consultant is a seasoned CMO in a large corporation, a branding professional and a businessman, does not tell you to 'think out of the box' as so many do he provides you with a new and comprehensive toolbox for success. He is also the CEO of ''Competitive Advantages'' group. ==Topics== *Successful differentiation that is not imitated *Scanning methodically for both strategic and tactical opportunities for success *Integrating a business model, a competitive strategy and a brand concept to create a unitary 'unique success formula' for any company *Creating marketing hits short meteoric successes *Using electrifying marketing, just-on-desire branding and the brand drama approach to build emotionally powerful brands 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Outsmart the MBA Clones」の詳細全文を読む スポンサード リンク
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